FAQ

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Frequently Asked Questions

Can I share my subscription or newsletter with a friend?

No. Access to our analyses and newsletter is on a per user basis. Each user needs to sign up for access using their own email/account.

Can I buy a group subscription for multiple users on my team?

Yes. We can setup a custom group subscription. Simply get in touch at [email protected]

I can’t signup or make a payment.

Our signup systems are leverage 3rd party providers including Auto0 and WooCommerce, so please send us screenshots of any errors you may see to help us troubleshoot at [email protected]

Can you create a custom invoice that meets my company requirements?

Absolutely. We can provide a standard invoice, or one that meets special requirements. Simply let us know what fields are required.

How often are new analyses published?

We typically publish 2 analyses per month on select topics of strategic importance: A move announced by the company itself or uncovered from our data that impacts long-term growth potential. If it’s a month with a large number of strategic moves, we may queue up more. We are however very selective in shortlisting stories we investigate, and prioritize insights of strategic importance over quantity of insights.

What companies do you cover?

Retail and Tech/Media giants in the US: Amazon, Costco, Walmart, Target, Facebook, Google, Apple, Microsoft.

What companies do you plan on covering in the future?

Next in line are the Banking and Traditional Media industries. Oligopolies with experiencing disruptive change.

What’s so special about your data?

The enriched data from which we draw our insights: We use natural language processing and machine learning to classify recruiting data into strategic initiatives. Beyond knowing for example that Amazon is investing more into software developers, we can know they are investing X% into Last-Mile Delivery or Y% to grow Programmatic Advertising Solutions. This allows us to compare companies’ by strategic initiatives: How much is Walmart vs. Amazon investing in Last-Mile?

How does recruiting data expose companies’ strategic intentions?

The best way to foresee a company’s plans for growth is to see what new talent they want to bring in. Bold new initiatives can’t be tackled by current staff alone. The average force-multiplying new hire will take nearly a year to become fully productive.

Are you available for consulting?

That’s the other half of our business. Contact us at [email protected] to discuss specific questions you have.

Who are you?

Our team includes Xiao Zhou, who leads strategy analysis, and Alex Mann, who leads tech and data infrastructure. Together we extract alternative data to extract strategic insights on companies’ growth intentions. We both worked together leading initiatives at RJMetrics, a cloud business intelligence software startup (acquired by Magento/Adobe) used by 500+ e-commerce and SaaS companies. There, Xiao built an analytics consulting function from scratch advising on user acquisition, retention and growth strategy, while Alex led back-end data pipeline and full-stack software development. Together we have 20+ years of experience in data and tech in both F500 companies and fast-growth VC backed startups.

What is your mission? Why do you care?

Our vision is to build data-driven tools to help average managers become superhero strategic leaders like Alan Mulally, who turned around Ford amid the 2008 financial crisis. This first product, The Battle of Giants, uses data to diagnose what a company is actually doing and how likely they are to survive long-term (i.e. sustained growth). So you (execs, board members, investors) at a competing firm, know how to react. This includes a set of proprietary data and metrics to diagnose strategic alignment, ability to innovate, and quality of leadership – elements that have so far been difficult to quantify and compare across companies.

What’s different about The Battle of Giants vs. other competitive intelligence analyses?

The enriched data from which we draw our insights: We use natural language processing and machine learning to classify recruiting data into strategic initiatives. Beyond knowing for example that Amazon is investing more into software developers, we can know they are investing X% into Last-Mile Delivery or Y% to grow Programmatic Advertising Solutions. This allows us to compare companies’ by strategic initiatives: How much is Walmart vs. Amazon investing in Last-Mile?

How do I contact you?

You can reach us at [email protected]

Are you hiring?

Yes! Open roles are posted here.